Restrictions on DDP Channels! MRN & EORI Mandatory for Amazon EU FBA Inbound

Complete English Translation & Article

Amazon Europe has released the latest compliance notification: Effective September 1, 2026, non-EU sellers shipping goods to any EU FBA warehouse through the Pan-European (Pan-EU) program, or shipping directly to French fulfillment centers, must provide two import information items: MRN (Movement Reference Number) and EORI (Economic Operators Registration and Identification number).

Amazon provides a 60-day grace period-calculated from the date the goods are signed for/delivered. If the information is not completed by the expiration date, the platform will restrict sellers from creating new shipments to the EU. Existing inventory and goods in transit will not be affected, but subsequent replenishment channels will be cut off.

I. Core Changes of the New Regulations

This upgrade differs from previous requirements in two key aspects. In terms of scope, previously only direct shipments to French warehouses required data submission; now it has been expanded to all EU FBA warehouses including Germany, Italy, Spain, Poland, and the Czech Republic. In terms of enforcement and penalties, it has been upgraded from previous 'reminders to submit' to 'locking replenishment privileges upon expiration'.

The new regulations are based on the delivery (arrival) time rather than the shipment creation time. Shipments dispatched in late August and delivered on or after September 1 are also subject to this rule.

II. DDP (Delivered Duty Paid) Customs Clearance Channels Bear the Brunt

The most directly impacted are sellers who have long relied on DDP customs clearance channels. Most tax-included DDP channels use the freight forwarder's VAT number for unified customs clearance, meaning sellers do not have corresponding import records under their own name and cannot obtain an MRN matching their own business entity.

Some freight forwarders reported that currently, DDP and self-tax clearance channels each account for about half of shipment volumes, and many sellers still fail to realize the seriousness of this policy. After the new regulations take effect, shipments with mismatched customs clearance entities and no MRN will be treated effectively as 'unregistered/black-market' cargo.

III. Extension: Shortened Delivery Windows and New German Return Policies

Starting on the same day, Amazon Europe's cross-border shipment delivery window has been shortened from 14 days to 7 days, applicable to five countries: the UK, Germany, France, Italy, and Spain. Failing to provide or deviating from the window may lead to inbound warehousing obstacles. In addition, the voluntary return period for 16 categories on the Amazon Germany store has been shortened from 30 days to 14 days, covering mother-and-baby products, beauty, home goods, and more.

Market Observations & Recommendations

The essence of the new regulation is to move compliance supervision forward to the customs clearance entry point, compressing the survival space of DDP tax-inclusive channels. It is recommended that sellers immediately take three actions:

1. Request the MRN batch by batch from freight forwarders and explicitly define the obligation to return it in the shipping agreement.

2. Log into the backend to check shipments with 'incomplete import details' and prioritize handling core SKUs.

3. Switch to self-owned EORI self-tax customs clearance as soon as possible to ensure that the clearance entity matches the declaration information.

Sellers who complete their compliance layout early will gain a first-mover advantage in the industry reshuffle.